loxstill.
A behavioral strategy firm.

Helping Founders trust their judgment on the decisions that matter most.

What is Behavioral Strategy and why does it matter?

Behavioral strategy clarifies why an individual makes decisions and the changes that result in a desired goal.

Business is a perpetual list of decisions. At the core of those decisions are two outcomes: gain or loss. How you process those outcomes determines your success or failure. Understanding how you respond to risk clarifies how you succeed. This is your advantage with Behavioral Strategy.

Master the ability to navigate risk with clarity and decisive actions that secure your future.

How does this work?

Designed for clarity, cohesion, and calm.

Clarity - Market Assessment + Behavioral Interviews

First, a Market Assessment and Analysis report presents a detailed overview of the current competitive market in which your business is operating and potential opportunities to out manuever your competition.

Loxstill's conversation-based methodology explores your current decision-making process, identifying potential decision blindspots and biases that are comprimising your future growth.

Cohesion - Integration Map + Curated Behavioral Strategy

Second, your identified market opportunities are integrated with behavioral strategies that leverage new ways of decision-making, bringing clarity and cohesion on how to shape policies that position your business beyond the competition.

calm - Strategic Fidelity + Guided Execution

Third, Loxstill offers additional guidance that provides objective insight, prevention of strategic drift, and on-going communication support in accordance with your Curated Behavioral Strategy.

our methodology

Learn more about the cognitive, behavioral economic, financial, and psychological theories on which our methods are built.

Who we are.

"The most valuable decision you'll ever make is understanding the motivation behind it."

Loxstill is a Chicago-based behavioral strategy firm founded by critical theorist and competitive strategist of 20+ years, Gabriel N. Elizondo.

Designed on cognitive, psychodynamic, and behavioral economic fundamentals, Loxstill provides competitive market analysis, conversation-based behavioral diagnostics, and curated developmental support for founders ready to grow.

The firm operates from a Humanist set of values that prioritizes people, human intelligence, and long-term results over everything else.

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